Pajzos Tokaj at Furmint February in the UK
Pajzos Tokaj at Furmint February in the UK „Furmint is on a roll with so much more to explore in the way of styles, writes Justin Keay. Reflecting on London’s Furmint February 5.0 event, Keay discovers that UK consumers are not only warming to dry Furmint, but they are also willing to experiment with most […]
Furmint February
The best-known variety of Tokaj-Hegyalja, Furmint has been basking in the spotlight of the wine scene for years. ‘Furmint February’ is held in many places in Hungary and abroad. We returned from Paris, where we attended the local Furmint Festival, just a few days ago. Having received amazing feedback from the mostly professional attendees, we […]
Pajzos Tokaj: The most successful winery of the year
The Hungarian National Wine Contest was held for the 41st time, after a two-year gap. In 2022, 824 wines of 232 winery – including five wines from Pajzos Tokaj – were judged in a strong competition before a panel of professional judges. We are very proud that our winery were awarded with three Grand Gold […]
Pajzos Tokaj got new awards!
In the summer of 2022, we applied our wines for three wine competitions, where Pajzos Tokaj won four grand gold and four gold medals!
Palingenese # 1: Marketing Strategy Innovation
Since its establishment, Pajzos Tokaj has been present on the domestic market with two brands: premium quality Pajzos Tokaj, while wines with a good price-value ratio are marketed under the Megyer Tokaj brand. The consumer could meet Pajzos wines in restaurants, wine bars and wine shops, while Megyer wines could be found in retail outlets. […]
Palingenese # 2: Marketing Strategy Innovation
The process of the rebirth of the Shield consisted not only of a strategy part but also of a visible creative part. In addition to the wine label, our logo has taken on a new form, as has all the communication tools we use. Our modern image with minimalist features was dreamed up by graphic […]